Sex coaching is a fusion of sexology and coaching. It is a dynamic, supportive and collaborative process. The approach used in sex coaching is:

• holistic – it refers to the person as a whole, and therefore covers all aspects of life and health (taking into account the mutual influences of body, emotions and mind)
• non-pathologising – the difficulties a person struggles with are not perceived as pathologies or disorders, but primarily as a result of external variables such as relationships or cultural conditions
• sex positive (positive attitude towards sex and human sexuality) – a person’s sexual life is not subject to evaluation, their preferences and choices are recognised and accepted by default, and the sex coach does not impose their opinion or worldview
• empowering – it is based on the assumption that the client has the motivation to change and the necessary internal resources to do so.

Sex coaching is NOT therapy. Sex coaches do not focus on the past or an intensive analysis of emotions, but on the status quo and the target state the client is striving for. They focus on their client’s needs and goals and the different ways to achieve these. Sex coaches do not evaluate them in medical terms, although they pay attention to warning signs indicating the necessity to refer the client to a specialist who can order tests or pharmacological therapy. Sex coaches empower and heal but do not cure. They are their client’s guide, they support and direct, they indicate new possibilities, they advise, but above all: they give permission for embarking on this process by debunking myths and erroneous beliefs.

Sex coaching is a unique form of promoting sexual well-being. What sets it apart is the individual approach for each client, searching for unconventional solutions and using a wide range of proven methods and techniques to help the client achieve the intended goal and fulfillment in their sex life.

While sexual disorders are the domain of sexologists, the broad spectrum of problems with which a sex therapist or a sex coach deals with is similar for all of them, including:

• limited or lack of sex and sexual intimacy
• no satisfaction in erotic life
• discrepancies in sexual needs
• decreased libido or uneven desire
• conflicting values about monogamy/ affairs
• difficulty achieving orgasm
• painful intercourse
• early or late ejaculation
• improving the quality of intimacy

This is not a closed catalogue and you may just be unsure who to turn to for help. If you decide to confide in a sex coach, and during the coaching process it turns out that the difficulties you are struggling with have deeper roots, the sex coach will recommend an appropriate specialist.